TENDER DOCUMENTATION – HerCare Sweden AB in bankruptcy

regarding the sale of assets in the bankruptcy of HerCare Sweden AB

Carler Law Firm, November 3, 2025

Background

HerCare Sweden AB, 559100-4501, was declared bankrupt on October 30, 2025 at Attunda District Court, whereupon attorney Linda Schenholm at Carler Law Firm was appointed as bankruptcy trustee.

HerCare Sweden AB (“the company”) has since 2018 operated a clinic specializing in women’s health, including gynecological services and hormonal counseling and treatment. The business is conducted in leased premises in Danderyd with an area of 492 sqm at Brovägen 1 in Stocksund. The company offers private healthcare and counseling for women and is part of a group of companies engaged in healthcare operations. The company currently has five employees.

The company’s operations are currently being continued to a limited extent by the bankruptcy estate.

The bankruptcy estate hereby invites tenders for the company’s assets.

Assets

The assets offered for sale by the bankruptcy estate are:

a) Fixtures and minor inventory, listed in Appendix 1,

b) Customer/subscriber register, primarily a subscriber list for newsletters, approximately 15,000 subscribers (with an opening rate of approximately 40%),

c) The right to assume the company’s existing agreements, for example cooperation agreements with insurance companies and other partners, suppliers, leasing and landlord (subject to counterparty approval),

d) Trademark/company name HerCare, not registered with the Swedish Patent and Registration Office,

e) Developed app, “HerCare” (for Android and iOS), see presentation materials in Appendix 2. The app is available throughout the EU and UK, in English, German, French and Swedish. The app is CE-classified.

f) The shares (100%) in the wholly owned subsidiary HerGyn Sweden AB, 559239-9702,

g) Intangible assets in the form of the following:
– Domain hercare.se
– Domain hiscare.se
– Domain hcare.nu – (terminated in October 2025)
– Developed marketing and educational materials (lectures, training/workshops, etc.)

Reservations

The bankruptcy estate transfers all property in its existing condition. It is the responsibility of a purchaser to conduct the necessary inspection of the property in order to clarify, for example, the scope of the property and to discover any defects or deficiencies. The bankruptcy estate provides no guarantees regarding the accuracy and completeness of the information provided in this tender documentation or otherwise.

The bankruptcy estate provides no guarantees regarding the possibilities for a purchaser to use or dispose of intellectual property rights. Use of transferred intellectual property rights is at the purchaser’s risk.

An assumption of property covered by agreements regarding, for example, rent, leasing or installment payment requires the approval of the counterparty in each respective agreement.

The bankruptcy estate reserves the right to correct any typographical errors or inaccuracies in this tender documentation.

Conduct of the Bidding Process

Tenders are primarily accepted for the entire business and secondarily for parts of the business and its assets. The company’s receivables and liquid assets are not included in the offered business.

Interested parties are hereby requested to submit written tenders, excluding value added tax, for the entire business or parts of the business and its assets. Bids must be submitted to the bankruptcy trustee through Andrea Anjou at [email protected] no later than November 10, 2025 at 12:00 PM.

All bids must be financed and payable immediately and must clearly state the bidder’s name and contact details.

The bankruptcy estate reserves the right to freely evaluate received bids as well as the right to sell all or part of the business during the tender process and the right to extend the tender period.

Inquiries regarding the company’s assets are answered by Andrea Anjou at [email protected] or 070 769 19 50.

Specifically regarding foreign direct investments (“FDI”)

The bankruptcy trustee assesses that the business and its assets are of such a nature that an acquisition thereof may need to be preceded by notification pursuant to the rules on foreign direct investments. The review authority determines after notification whether the acquisition is permitted.

Interested parties must therefore, in connection with submitting a bid, provide information about their ownership structure. This also applies to Swedish purchasers.

The responsibility for notifying an acquisition lies with the purchaser. Failure to do so may result in a penalty fee and even a completed transfer may be declared invalid.

The activities covered by the FDI regulations are set out in the Act (2023:560) on Review of Foreign Direct Investments, Sections 3 and 5. The Ordinance (2023:624) on Review of Foreign Direct Investments contains information about the review authority, a list of critical raw materials and metals and minerals covered by the FDI Act (in Appendix 1 to the ordinance) and information about which activities are classified as “emerging technologies and other strategically protected technology” (in Appendix 2 to the ordinance). The Swedish Civil Contingencies Agency has further developed regulations on what is considered critical societal activities. The Inspectorate of Strategic Products (“ISP”) is the review authority.

____________________

Carler Law Firm and the bankruptcy estate process the personal data used in this bankruptcy proceeding. For more information about Carler Law Firm’s and the bankruptcy estate’s processing of personal data, please see our privacy policy on Carler Law Firm’s website, www.carler.se.