TENDER DOCUMENT – Rosenrummet by Invited AB in bankruptcy

regarding the sale of assets of Rosenrummet by Invited AB’s bankruptcy estate

Advokatfirman Carler, November 14, 2025

Background

Rosenrummet by Invited AB, 556812-7459, was declared bankrupt on November 11, 2025, at the Stockholm District Court, whereby attorney Linda Schenholm at Advokatfirman Carler was appointed bankruptcy trustee.

Rosenrummet by Invited AB (”the company”) has been operating since 2017 in the form of stylist training and has also previously combined the educational activities with operations consisting of personal shopping and stylist services at NK in Stockholm. Since 2023, the business has focused on the educational activities, and a major investment was made in the development and redesign of the course operations. This has consequently been fully digitized and adapted for an international market. The business is mainly conducted digitally via an educational platform, but an office space is leased by the company at Sibyllegatan 38 in Stockholm with certain workstations for the employees. The company currently has four employees.

The company’s operations are currently being maintained by the bankruptcy estate.

The bankruptcy estate hereby invites tenders for the company’s assets.

Assets

The assets offered for sale by the bankruptcy estate are:

• Equipment, listed in Appendix 1,

• The right to enter into the company’s existing agreements, for example with partners, suppliers, lessors, and landlords (subject to the counterparty’s approval),

• Trademark/trade name Rosenrummet, registered word mark ROSENRUMMET (reg. no. 613300), figurative mark RR (reg. no. 613301), and word mark Rosenrummet (reg. no. 417585),

• Developed course operations and educational materials in English for digital stylist training via the Learnworlds platform. The training is marketed and sold mainly in the Nordic countries but also in Europe and to some extent in North America.

• The shares (100%) in the wholly-owned American subsidiary The Rose Room Academy Inc.,

• Intangible assets in the form of the following domain names, as well as the associated website:
  • byinvited.se
  • closetconversations.se
  • interioracademy.se
  • invited.se
  • lisarogalin.se
  • rosenrummet.se
  • rrnk.se
  • theretailacademy.se
  • theroseroom.se
  • thestyleacademy.se

Reservations

The bankruptcy estate transfers all property in its current condition (as-is). It is the responsibility of a buyer to carry out the necessary inspection of the property for the purpose of clarifying, for example, the scope of the property and to detect any faults or deficiencies. The bankruptcy estate does not provide any guarantees regarding the accuracy and completeness of the information provided in this tender document or otherwise.

The bankruptcy estate provides no guarantees regarding the possibilities for a buyer to use or dispose of intellectual property rights. Use of transferred intellectual property rights takes place at the buyer’s risk.

An assumption of property covered by agreements regarding, for example, rent, leasing, or installment payments requires the approval of the counterparty in the respective agreement.

The bankruptcy estate reserves the right to correct any typographical errors or inaccuracies in this tender documentation.

Conduct of the Bidding Process

Tenders are primarily accepted for the entire business and secondarily for parts of the business and its assets. The company’s receivables and liquid assets are not included in the offered business.

Interested parties are hereby invited to submit written tenders, excluding value-added tax, for the entire business or parts of the business and its assets. Tenders must be received by the bankruptcy administration through Andrea Anjou at [email protected] no later than November 21, 2025, at 12:00 PM.

All bids must be financed and payable immediately and must clearly state the bidder’s name and contact details.

The bankruptcy estate reserves the right of free evaluation of received bids as well as the right to sell all or part of the business while the tender process is ongoing and the right to extend the tender period.

Inquiries regarding the Company’s assets are answered by Andrea Anjou at [email protected] or by phone. 070 769 19 50.

Special note on Foreign Direct Investment (”FDI”)

The bankruptcy administration assesses that the business and its assets are of such a nature that an acquisition may need to be preceded by a notification according to the rules on foreign direct investment. The screening authority decides after notification whether the acquisition is permitted.

Interested parties must therefore, in connection with submitting a bid, account for their ownership structure. This also applies to Swedish buyers.

The responsibility for notifying an acquisition lies with the buyer. Failure to do so may result in a sanction fee, and even a completed transfer may be declared invalid.

Which activities are covered by the FDI regulatory framework is stated in the Act (2023:560) on the Screening of Foreign Direct Investments, Sections 3 and 5. The Ordinance (2023:624) on the Screening of Foreign Direct Investments contains information about the screening authority, a list of critical raw materials and metals and minerals covered by the FDI Act (in Appendix 1 to the Ordinance), and information on which activities are classified as ”emerging technologies and other strategically sensitive technology” (in Appendix 2 to the Ordinance). Furthermore, the Swedish Civil Contingencies Agency (MSB) has developed regulations on what is considered essential services. The Inspectorate of Strategic Products (”ISP”) is the screening authority.

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Advokatfirman Carler and the bankruptcy estate process the personal data used in this bankruptcy document. For more information about Advokatfirman Carler’s and the bankruptcy estate’s processing of personal data, see our personal data policy on Advokatfirman Carler’s website, www.carler.se.